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Strategic Marketing by Cravens, David W. PDF

Strategic Marketing by Cravens, David W. is a comprehensive guide that explores the key principles and strategies of strategic marketing. This book provides users with a deep understanding of how to develop and implement effective marketing plans to achieve organizational goals.

This book offers users the advantage of gaining practical insights and tools to navigate the complex world of strategic marketing. Strategic Marketing by Cravens, David W. contains 480 pages and has an ISBN of 978-1259096321. It was published by McGraw-Hill Education. In conclusion, this book is a valuable resource for anyone looking to enhance their strategic marketing skills and achieve success in today's competitive business landscape.

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