Total Global Strategy by Yip, George S. PDF
Total Global Strategy by Yip, George S. is a book that provides a framework for companies to develop and implement global strategies. It emphasizes the importance of integrating all aspects of a company's operations, including marketing, production, and sourcing, in order to achieve success in the global market. The book offers practical insights and strategies that can help users navigate the complexities of global business and gain a competitive edge.
Total Global Strategy by Yip, George S. offers several advantages for users, including a systematic approach to global strategy development, a focus on key success factors in global markets, and real-world examples of companies that have successfully implemented global strategies. The book is comprehensive, covering a wide range of topics related to global business, such as market entry strategies, global product development, and global marketing strategies.
Total Global Strategy by Yip, George S. consists of 304 pages and has an ISBN of 978-0130407250. The book was published by Prentice Hall, a renowned publisher of business and management books. In conclusion, Total Global Strategy by Yip, George S. is a valuable resource for anyone looking to expand their business into international markets, offering practical guidance and insights that can help companies thrive in the global economy.
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