Marketing Mistakes and Successes by Hartley, Robert F. PDF
Marketing Mistakes and Successes by Hartley, Robert F. is a book that explores real-life examples of both successful and unsuccessful marketing strategies used by companies. It provides valuable insights for readers to learn from the mistakes of others and apply successful tactics in their own marketing efforts. The book consists of 448 pages and has an ISBN of 978-0471874933. It was published by John Wiley & Sons Inc. This book is a valuable resource for marketers looking to learn from both the successes and failures of others in the industry, offering practical lessons that can be applied to real-world marketing situations.
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