Stated Choice Methods Analysis and Applications by Louviere, Jordan J. PDF
Stated Choice Methods Analysis and Applications by Louviere, Jordan J. is a comprehensive guide to the theory and practice of stated choice methods in marketing research. It covers various applications of choice experiments and provides insights into how to design, analyze, and interpret choice-based data.
The book offers a practical and accessible introduction to choice modeling techniques, helping users make informed decisions based on consumer preferences. With 458 pages, Stated Choice Methods Analysis and Applications by Louviere, Jordan J. is a valuable resource for both academics and industry professionals looking to utilize choice-based research methods. The ISBN for this book is 9781107023215, and it is published by Cambridge University Press.
In conclusion, Stated Choice Methods Analysis and Applications by Louviere, Jordan J. offers a comprehensive overview of stated choice methods, providing valuable insights and practical guidance for conducting choice experiments. It is a must-read for anyone interested in understanding and applying choice modeling techniques in their research or business.
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