Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Donald Parente PDF
Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Donald Parente is a comprehensive guide that provides valuable insights and strategies for developing effective advertising campaigns. The book covers various aspects of marketing communication, including media planning, message creation, and campaign evaluation, making it a valuable resource for marketers and advertising professionals. With its practical advice and real-world examples, Advertising Campaign Strategy offers a practical framework for creating successful advertising campaigns.
The book consists of 416 pages and was published by Cengage Learning. The ISBN for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Donald Parente is 978-1337379534. Overall, Advertising Campaign Strategy is a well-written and informative guide that offers a thorough understanding of marketing communication strategies and how they can be implemented to achieve business goals.
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